Clik here to view.
A Look at the Relationship Between Women and Advertising in the Context of...
The relationship between advertiser and consumer is often complex and by no means harmonious. This is particularly true when looking at examples of food and dieting advertising targeted at women. I...
View ArticleClik here to view.
Yves Saint Laurent and the Forever Youth Liberator: vampires in disguise or...
Anti-ageing products are nothing new, and neither are vampires for that matter. But a recent trip to Boots the chemist made me think about both of these things and a connection started to form. The...
View ArticleClik here to view.
Dr Jart comes to the UK, but is something getting lost in translation?
Dr Jart comes to the UK Since spending some time in South Korea I have become a fan of Korean cosmetics. Korean women spend serious money on cosmetics and skincare and the industry has responded by...
View ArticleClik here to view.
More effective than a guilt trip: Charitable advertising that makes you smile
What has aid ever done for anyone? Save the Children. There are some topics that aren’t funny and never will be. Poverty and disease are two of those things. When creating advertising campaigns...
View ArticleClik here to view.
Banks don’t want to be banks anymore…
I was pleased when I saw a Nationwide ad campaign rolled out in September last year, using the tagline, “You do need a bank account, but you don’t need a bank.” About time too! Banks have been...
View ArticleClik here to view.
Some water with your order Madam: Still, sparkling or coconut?
This is a similar format to my post on posh popcorn so you’ll have to forgive me for that, but I couldn’t help commenting on this phenomenon… The Vita Coco brand has become synonymous with coconut...
View ArticleClik here to view.
Ellie Goulding: making advertisers starry-eyed.
Recently, it seems like every time I watch a clip on YouTube, it isn’t long before Ellie Goulding’s face pops up in an ad. Not that I mind much, I’m more inclined to watch ads in the guise of songs or...
View ArticleClik here to view.
Heineken Ignite: a flashy concept (sorry) but is it in touch with reality?
This is almost enough to start me drinking beer! Just a shame most UK clubs don’t allow you to take drinks onto the dance floor and many venues aren’t so hot on glass bottles these days…
View ArticleClik here to view.
Psy Go Bibigo: does he get it? In short, yes.
This campaign is interesting on so many levels. Love Psy or hate him –he is certainly the celebrity incarnation of Marmite–he is a smart man. Let’s recap Psy’s path so far: ‘Gangnam Style’ was...
View ArticleClik here to view.
Dove Beauty Sketches: The last word.
I don’t have much to add by way of commentary to this campaign. Well, I do, but it’s pretty much all been said over the last few weeks that the ad has been in the spotlight. I’ve just got this to add:...
View ArticleClik here to view.
Cornetto Cupidity…Oh, so close.
“9:01 running time for a YouTube ad? Cornetto you must be joking!” Those were my first thoughts when ‘Kismet Diner’ the new advertising short from Cornetto popped up, and no doubt I was not alone....
View ArticleClik here to view.
GiffGaff: Different doesn’t have to be scary
Client: GiffGaff Agency: Fallon UK with Partizan films (dir. Matthias Hoene) A story with a great twist, and the all-important curiosity factor needed to keep people watching online. Good timing too;...
View ArticleClik here to view.
Internet Explorer: Returns from the trip down memory lane and fast-fowards to...
I personally loved IE’s campaign ‘Children of the 90s’ back in January that celebrated the early internet years. It helped …Continue reading »
View ArticleClik here to view.
The tale of Tetley and the tempting teabag
Admittedly Tetley tea is not really my bag (groan), but when it comes to product design their teabags are certainly …Continue reading »
View ArticleClik here to view.
Out and about town: Samsung, Natwest and the Ministry of Thrift.
Passing observations on various ads of different mediums around the city. Why? Because I felt like it. There’s a massive …Continue reading »
View ArticleClik here to view.
The Big Issue: not what you expected.
Following the Big Issue re-launch in 2012 –when the street mag re branded itself with a strong focus on political …Continue reading »
View ArticleClik here to view.
Nairns: new favourites part I, the dark chocolate chip oat biscuit.
This idea started the other day when I was eating my third ginger nut of the day at my desk …Continue reading »
View ArticleClik here to view.
Newsjacking. What it is and why it really isn’t the greatest thing since...
I’ve been wanting to write this for a while and in light of all this royal baby talk, I think …Continue reading »
View ArticleClik here to view.
Skoda Octavia vRS: Bigger isn’t better in, ‘it’s not your everyday family car.’
Client:Skoda Agency:Fallon This is the second Fallon ad that I’ve really enjoyed this year. If I’m not careful I’m going …Continue reading »
View ArticleClik here to view.
So, where do I find the dancing pony and cat-dog on the Chinese Zodiac?
In the blue corner: The o2 cat-dog: Ever since watching o2′s ‘Be more dog’ ad from VCCP when it came …Continue reading »
View Article
